Peculiar Medinus

Peculiar Writes · Free growth system

The 90-Day Marketing Plan

Ten interlocking systems, every one of them free — built around what peculiarpages.co.uk already does well, and aimed at turning readers into subscribers, subscribers into buyers, and buyers into advocates.

UK-focused£0 budget8–10 hrs/week36 posts in 90 days

Highest return first

1

Email capture + welcome sequence

Without it, every visitor from every other effort is lost. Costs nothing, compounds weekly.

Effort Low · Impact Very high

2

Blog on your own domain, 3× a week

The only free source of traffic that keeps growing while you sleep.

Effort High · Impact Very high

3

Writing Services page

Converts far better than book sales and funds everything else.

Effort Low · Impact High

4

Referral / share-to-unlock system

Turns readers into distributors at zero cost.

Effort Medium · Impact High

5

Pinterest + LinkedIn

Best free reach for a UK author: Pinterest sends traffic for years, LinkedIn sends clients.

Effort Medium · Impact High

6

Partnerships with ACW, book clubs and universities

Borrowed audiences are faster than built ones.

Effort Medium · Impact Medium-high

7

Reviews, testimonials and local SEO

Trust plus local visibility lifts conversion on everything already built.

Effort Low · Impact Medium

Start here

The 90-Day Growth Roadmap

Work top to bottom. Each phase assumes roughly 8–10 focused hours a week, all of it free.

Days 1–30

Foundations — make the site earn the traffic

Everything visitors need to subscribe, buy or enquire is in place before you drive anyone to it.

  1. 01Install analytics and Search Console; submit the sitemap. (Day 1)
  2. 02Create the Writing Services page: ghostwriting, editing, publishing support, with prices-from and an enquiry form. (Week 1)
  3. 03Add email capture to Home, Book Room, News and every book page — one lead magnet, one form. (Week 1)
  4. 04Set up MailerLite free and build the 6-email welcome sequence. (Week 1–2)
  5. 05Move the blog to peculiarpages.co.uk/blog; redirect the Blogspot posts. If a move isn't possible yet, keep Blogspot but publish new posts on the domain. (Week 2)
  6. 06Publish the 5 pillar pages and 6 posts. (Weeks 2–4)
  7. 07Rewrite titles and descriptions for the five main pages from the meta plan. (Week 2)
  8. 08Set up Google Business Profile as a service-area business with 10 photos. (Week 3)
  9. 09Ask 5 past clients for Google reviews and 3 readers for testimonials. (Week 3–4)
  10. 10Build the tracking sheet and start filling it every Monday. (Week 4)

Phase targets

12 posts live100 email subscribers3 Google reviews5 keywords indexed

Days 31–60

Content engine — traffic and subscribers on repeat

A publishing rhythm you can sustain, plus distribution that compounds without paid ads.

  1. 01Publish 3 posts a week; each repurposed into 8 social pieces in one batching session.
  2. 02Launch the referral system: share-to-unlock on every book page, link logged in Sheets.
  3. 03Run one free 5-day 'Finish Your Book' challenge to your list and groups; it feeds the referral ladder.
  4. 04Start the weekly newsletter — same structure every week, one CTA.
  5. 05Pinterest: claim the site, create 4 boards, publish 5 pins a week.
  6. 06LinkedIn: switch on Creator Mode, post 4× a week, comment 20 minutes daily.
  7. 07Join 5 Facebook groups and 3 LinkedIn groups; answer before promoting.
  8. 08Send 10 partnership emails: 3 podcasts, 3 bloggers, 2 book clubs, 2 universities.
  9. 09Pitch the ACW newsletter and one UK Christian podcast with the ghostwriting angle.

Phase targets

24 cumulative posts250 subscribers1,000 monthly visits10 referral signups2 partnerships live

Days 61–90

Amplification — convert attention into book sales and clients

Turn an audience into revenue: launch, referrals and repeatable conversion.

  1. 01Run the Book of the Season promotion: 7-email sequence, trailer across all channels, guide as the lead magnet.
  2. 02Host one live event — a free 45-minute workshop for a university, church or ACW group.
  3. 03Launch the Ambassador tiers and invite your top 20 referrers personally.
  4. 04Refresh the 10 posts with impressions but no clicks; rewrite titles against Search Console data.
  5. 05Add an FAQ block to every book page from the real questions readers ask.
  6. 06Build the blog-to-book lead magnet for business owners and add it to the services page.
  7. 07Publish one case study: a client project, start to finish, with permission.
  8. 08Review the quarter: kill what produced nothing, double what worked.

Phase targets

36 cumulative posts400 subscribers2,500 monthly visits40 referrals10 keywords in the top 10

Daily (20 minutes)

  • Reply to every comment, DM and email.
  • Comment on 10 posts across LinkedIn, Threads and Instagram.
  • Write 200 words — book, blog or newsletter.

Weekly (2.5–3 hours)

  • One 2-hour writing block: 3 blog posts.
  • One 45-minute batch: carousels, pins, quote cards.
  • Schedule the week's social in Buffer and Meta Business Suite.
  • Send the newsletter on the same day each week.
  • Ten minutes: update the tracking sheet.

Monthly (half a day)

  • Search Console review: 3 refreshes, 5 new internal links.
  • One partnership outreach batch of 10 emails.
  • One live or recorded video (trailer, workshop or Q&A).
  • Back up the email list and check automation still fires.
  • Review the dashboard against targets and set next month's single focus.

Peculiar Medinus

Words That Inspire. Stories That Stay.

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